How SEO can help you GROW Your Business on the World Wide Web

SEO lets you beat your competition

If you’re not a technical person or don’t know anything about internet marketing, don’t worry! We’re going to tell you in plain words what SEO is and how it can help you promote your business on the World Wide Web.

SEO stands for Search Engine Optimization and it is the process of making your website visible on the 1st page of major search engines, mainly Google. SEO allows you to attract free traffic from around the world.

You may ask, ‘So what if my website doesn’t appear on the 1st page?’ The answer is simple, but kind of devastating: Studies show that around 90% search engine users don’t look beyond the first page of the search results. So, let’s say your product is searched 100 times a day. If you don’t appear on the first page, then you will instantly lose around 90% of potential buyers. Can you even begin to imagine the amount of business you are potentially losing out on?!

Another study shows that around 90% of internet users use search engines to find products that they want to buy. So, if you are not on the 1st page, then most of your potential buyers on the World Wide Web will never even learn about your existence, let alone buy from you.

If you don’t appear on the first page, then you will lose an unimaginable amount of money and your competitors will enjoy tremendous exposure on the internet.

Through SEO, you have the opportunity to beat your competitors by securing one of the top ten positions on page 1!

SEO

What does SEO Involve?
Search Engine Optimization is not rocket science and it’s divided into 3 parts:

  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization

Keyword Research: Your keywords are the foundation of your business. These are those specific words and phrases that are most relevant to your industry or business. If you choose weak keywords, then you will create a weak foundation which will collapse sooner or later. This is why you need to choose keywords that your potential buyers are using to find your products or services. A thorough keyword research takes time, so you must not rush and take your time.

On-Page Optimization: Once you have selected a few powerful keywords, you need to tell Google about them too. How can you do that? You need to use those keywords when writing content for your website. Ensure that a particular keyword is never assigned to two different pages. By sprinkling your keywords according to Google’s guidelines, you will be able to inform Google what keywords you are targeting to attract traffic (internet users).

Off-Page Optimization: There are only 10 slots on page 1 of Google search results and chances are that you’re competing against a few million businesses to secure one of those top slots. So, who should be the lucky ones to appear on page 1? Google gives weight or preference to websites that have a lot of inbound links, i.e. links pointing to your website from other websites. Off-Page Optimization or Link Building is the process of creating genuine and relevant links to build your reputation and trust.

As you can see… SEO is not that hard BUT it is absolutely critical to your success on the World Wide Web. You need to make sure that you create a powerful and viable SEO strategy for your website and reap the benefits of your hard work and efforts in the long run. We at Binary Quest can help you do just that!

Introduction To The HTML 5 Unique Design Application For Mobile Computing

Introduction to HTML 5

An adaptive, flexible and mobile friendly web design can be easily attained using the infamous HTML. Its aim is to have a responsive environment in which HTML is structured for priority, flexibility and optimization. At the same time, the CSS is employed for queries management, dynamic screen size and adjustability. The use of JavaScript is also resorted to, in order to provisionally play all content parts on the website, which can employ the use of touch technology.

HTML 5 and Web responsiveness

The use of HTML5 for web designing is justified by the fact that its degree of responsiveness is unheard of as compared to any other form of website designing protocol. The use of fluid grids, adjustable images, pixilation, format and queries related to media consumption are all nonexistent issues even with the varying screen sizes, which the website employs while using the HTML 5 design protocol for its website pages.

HTML5 Logo

BigQuery and responsiveness factor

For example, take the instance of BigQuery protocol software. BQ stands for Big Query, which is the software protocol for online virtual servers that can optimally analyze data sets within a large database being uploaded onto the net. The BQ uses similar protocols which allows a responsive interface in which the website can perform exceedingly well in any physical platform or device. BQ can be used to reconstruct an e-commerce site for a company making the site more practical and assessable on a mobile or Smartphone. This is relevant nowadays, when most purchases are made online using mobiles as the medium of transaction execution.

Technicalities

For structural purposes, the markup for the HTML to be implemented must be lean and semantic. Additional user interface function such as an online keyboard in the case of a HTML input domain type can be designed for ready use by the user. The next step is to adjust the viewpoint to an acceptable degree. The application of a larger viewpoint is expected in those smart phones, which are designed, keeping in mind that the website assessed will be traditionally designed for non-mobile internet users.

Utilization benefits

These browser viewpoints can be invoked using the pinch and pull mechanism to zoom in or out of a specific set of data, text or image on the website. Rigid or fixed positional elements are implicated but not recommended in mobile web user interface. Content fragments are rationally utilized to lessen the loading time of the website. HTML special characters are used to reduce background imagery through solid figures. The telephone URL Scheme is used to make direct calls through the click of a URL link. CSS employs Separate style sheet in case the larger screens are adapted for smaller resolutions.

Conclusion

Design functionality and plasticity of layout are very important, when the use of HTML 5 is employed in mobile phones that have computing technical capability. Web layout is advancing day by day and the requirement is to make the web experience more vivid on different platforms.

Responsive Web Design Trends

As more and more smartphones and tablets are created and TVs and other devices made web-ready, Responsive Web Design keeps up with new developments from designers and developers alike, taking the “three technical ingredients” of responsive web design—fluid grids, flexible images, and media queries—to greater heights today.

A round-up of very useful techniques and tools for creating responsive websites—and e-mails—can be found here. Going beyond the basic layout flexibility, you can use responsive web design to create responsive data tables, responsive navigation menus, context-aware images (displaying different image resolutions for different screen sizes), elastic videos, and even responsive design for e-mails. You will find that some techniques, like responsive context-aware images, have alternative methods to one solution.

Web design is adapting to the rapid evolution of gadgets and technology. Couple this growing body of new techniques and trends with the quest to standardize responsive web design and without a doubt, the way is being paved for a “future proof” web.

 

Contact us, ‘Binary Quest’ at info@binaryquest.com if you need any design consultancy or project work done for mobile friendly responsive web design.