SEO lets you beat your competition
If you’re not a technical person or don’t know anything about internet marketing, don’t worry! We’re going to tell you in plain words what SEO is and how it can help you promote your business on the World Wide Web.
SEO stands for Search Engine Optimization and it is the process of making your website visible on the 1st page of major search engines, mainly Google. SEO allows you to attract free traffic from around the world.
You may ask, ‘So what if my website doesn’t appear on the 1st page?’ The answer is simple, but kind of devastating: Studies show that around 90% search engine users don’t look beyond the first page of the search results. So, let’s say your product is searched 100 times a day. If you don’t appear on the first page, then you will instantly lose around 90% of potential buyers. Can you even begin to imagine the amount of business you are potentially losing out on?!
Another study shows that around 90% of internet users use search engines to find products that they want to buy. So, if you are not on the 1st page, then most of your potential buyers on the World Wide Web will never even learn about your existence, let alone buy from you.
If you don’t appear on the first page, then you will lose an unimaginable amount of money and your competitors will enjoy tremendous exposure on the internet.
Through SEO, you have the opportunity to beat your competitors by securing one of the top ten positions on page 1!
What does SEO Involve?
Search Engine Optimization is not rocket science and it’s divided into 3 parts:
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
Keyword Research: Your keywords are the foundation of your business. These are those specific words and phrases that are most relevant to your industry or business. If you choose weak keywords, then you will create a weak foundation which will collapse sooner or later. This is why you need to choose keywords that your potential buyers are using to find your products or services. A thorough keyword research takes time, so you must not rush and take your time.
On-Page Optimization: Once you have selected a few powerful keywords, you need to tell Google about them too. How can you do that? You need to use those keywords when writing content for your website. Ensure that a particular keyword is never assigned to two different pages. By sprinkling your keywords according to Google’s guidelines, you will be able to inform Google what keywords you are targeting to attract traffic (internet users).
Off-Page Optimization: There are only 10 slots on page 1 of Google search results and chances are that you’re competing against a few million businesses to secure one of those top slots. So, who should be the lucky ones to appear on page 1? Google gives weight or preference to websites that have a lot of inbound links, i.e. links pointing to your website from other websites. Off-Page Optimization or Link Building is the process of creating genuine and relevant links to build your reputation and trust.
As you can see… SEO is not that hard BUT it is absolutely critical to your success on the World Wide Web. You need to make sure that you create a powerful and viable SEO strategy for your website and reap the benefits of your hard work and efforts in the long run. We at Binary Quest can help you do just that!