How SEO can help you GROW Your Business on the World Wide Web

SEO lets you beat your competition

If you’re not a technical person or don’t know anything about internet marketing, don’t worry! We’re going to tell you in plain words what SEO is and how it can help you promote your business on the World Wide Web.

SEO stands for Search Engine Optimization and it is the process of making your website visible on the 1st page of major search engines, mainly Google. SEO allows you to attract free traffic from around the world.

You may ask, ‘So what if my website doesn’t appear on the 1st page?’ The answer is simple, but kind of devastating: Studies show that around 90% search engine users don’t look beyond the first page of the search results. So, let’s say your product is searched 100 times a day. If you don’t appear on the first page, then you will instantly lose around 90% of potential buyers. Can you even begin to imagine the amount of business you are potentially losing out on?!

Another study shows that around 90% of internet users use search engines to find products that they want to buy. So, if you are not on the 1st page, then most of your potential buyers on the World Wide Web will never even learn about your existence, let alone buy from you.

If you don’t appear on the first page, then you will lose an unimaginable amount of money and your competitors will enjoy tremendous exposure on the internet.

Through SEO, you have the opportunity to beat your competitors by securing one of the top ten positions on page 1!

SEO

What does SEO Involve?
Search Engine Optimization is not rocket science and it’s divided into 3 parts:

  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization

Keyword Research: Your keywords are the foundation of your business. These are those specific words and phrases that are most relevant to your industry or business. If you choose weak keywords, then you will create a weak foundation which will collapse sooner or later. This is why you need to choose keywords that your potential buyers are using to find your products or services. A thorough keyword research takes time, so you must not rush and take your time.

On-Page Optimization: Once you have selected a few powerful keywords, you need to tell Google about them too. How can you do that? You need to use those keywords when writing content for your website. Ensure that a particular keyword is never assigned to two different pages. By sprinkling your keywords according to Google’s guidelines, you will be able to inform Google what keywords you are targeting to attract traffic (internet users).

Off-Page Optimization: There are only 10 slots on page 1 of Google search results and chances are that you’re competing against a few million businesses to secure one of those top slots. So, who should be the lucky ones to appear on page 1? Google gives weight or preference to websites that have a lot of inbound links, i.e. links pointing to your website from other websites. Off-Page Optimization or Link Building is the process of creating genuine and relevant links to build your reputation and trust.

As you can see… SEO is not that hard BUT it is absolutely critical to your success on the World Wide Web. You need to make sure that you create a powerful and viable SEO strategy for your website and reap the benefits of your hard work and efforts in the long run. We at Binary Quest can help you do just that!

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A closer look at Social Media Marketing

What is Social Marketing?

Social Media Marketing (SMM) is the marketing strategy used to exploit the potential of web 2.0. Businesses use platforms and tools like Facebook, LinkedIn, Pinterest and YouTube to engage with their target audiences and communicate their messages. What makes it really powerful is the engagement of the target audiences to create a web of communications that distills the marketing messages of businesses and makes buying recommendations on the basis of user input and peer feedback. Interacting with users through social platforms adds real value to a brand’s message.

Social Media Marketing
Some of the Benefits of SMM

  • Word-of-Mouth: Word-of-mouth advertising is one of the best marketing tools out there because of the inherent high trust factor. SMM is the best way to generate word-of-mouth around a brand.
  • Low-cost promotion: SMM helps in driving traffic to your website at a far lower cost than traditional marketing.
  • Precise targeting of the audience: By using SMM you can deliver your marketing message much more precisely.
  • Inbound links: Inbound links to a website generated through ‘sharing’ on social media sites, bookmarking and commenting can be very valuable because it can improve search engine ranking. Social media sites are a very useful resource for generating such links.
  • User communities: Creating and maintaining customer loyalty is one of the primary targets of businesses. Social media platforms are a great place for generating user communities and have passionate customers become your brand ambassadors.
  • Customer relationship: It allows businesses to actively and closely engage with customers and build a fruitful lasting relationship
  • Increased reach: It can dramatically increase the reach of your business if performed correctly.

Mobile Apps and SMM

People are increasingly using handheld mobile devices to engage with social media platforms. Mobile applications have become one of the primary tools for conducting almost our business and personal activities online. Whether you want to use Facebook, Google, Instagram or another popular social media tool, chances are there’s already a mobile app for it. Furthermore, no business can overlook the importance of mobile apps for marketing themselves on social media platforms.
If you’re interested in finding out more about how you can harness the power of SMM to boost your business, contact BinaryQuest. We’ve got expertise in both SMM and mobile app development which can help you realize your business goals.