Smartphones are Creating Business Opportunities that didn’t Exist Before

Smartphones have become a lot more than just shiny toys; they have become the communication device of choice in our wired lives. According to an estimate, there were over one billion Smartphone in use at the end of 2012 and this number is expected to double within the next three years.

What are People doing on their Smartphones?

Ever wonder what people really use their smartphones for? The European telecom company O2 breaks it down for us:

Function %age
Taking photographs 74%
Making phone calls 71%
Text messaging 69%
Surfing the internet 69%
Alarm clock 64%
Email 52%
As a watch 50%
Using it as an address book 50%
Using social networks 49%
Use it as a diary 39%
Music 39%
Playing games 38%
Watching TV/films 22%
Reading books 13%

“Smartphones are now being used like a digital ‘Swiss Army Knife’, replacing possessions like watches, cameras, books and even laptops. While we’re seeing no let-up in the number of calls customers make or the amount of time they spend speaking on their phones, their phone now plays a far greater role in all aspects of their lives,”

said David Johnson, General Manager Devices for O2, UK.

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Why are smartphones important for business?

If you are a business owner, you should know that according to a survey commissioned by Google,

  • 53% of smartphone users actually make a purchase after performing a search and gathering information;
  • 24% make recommendations based on the information gathered;
  • 79% use their phone to help them with shopping;
  • 70% use their phone even when they are in a store;
  • 35% make purchases directly from their phone, without stepping into a store;

Now, the question is how can a business owner benefit from this information? Two words: mobile apps!

Smartphone users use mobile apps to perform different functions. So, having mobile apps developed that are related to your business might be one of the best investments you can make.

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The Latest Trends In Mobile Apps Are Going To Revolutionize The Mobile Industry

Introduction

Mobile Apps are gaining fast recognition for the ease of use, simplicity of design and value of utilization. The Apps function in mobiles has now become a separately recognized entity in itself, rather than a humble extrapolation of online technological capabilities.

Rationale

The investors and stock holders is anticipated to be attracted to this particular industry because of the potentially unlimited applications that can be run using the computer and the telecommunication capacities of the modern cell phone. The Smartphone as we call it now, is going to have a unique platform through which technological innovation and user satisfaction will thrive.

Mobile App

Description

The first trend in the mobile Apps will be the facility of location dependant service. Location based Apps and services is likely to become very popular, because the user will be provided with an option to access the digital services, facilities and functionalities; and it will be based on the real time location, situation and personal verifications of user (gender, age and personal preference). This would definitely make for a more intelligent and efficient experience. Social networking is the next best trend on the mobile Apps. Facebook and Twitter, the popular social networks have already made their website compatible for Smartphone and mobile viewing.

Details

The social networking software and App that will provide add-ons services like email, messaging, audio/video chat and games will be a huge boon for the social networking as well as the mobile industry. The mobile Visual analysis is a relatively new field of App that is being introduced on the mobile. The ability to compare online dinner offers, hotel reservation costs, insurance policy costs and so many other services, will hold tremendous advantages for users helping them to make streamlined decisions and cut down on costs. This App will be attracting a lot of non-technology savvy people who are more inclined to practicality than the aesthetics of its function.

Applications

Conducting commerce on the mobile will also become a possibility. The fact that a user can be virtually present in a store in form of a digital signature, to check in or prove his attendance is simply an ideal facility. So is the ability to add items of shopping to a pay cart by simply uploading their pictures as a form of barcode; both will be made possible through the Apps for mobile commerce.

Future utilities

These were the major Apps, but what about the other Apps that is sure to be virally spread in popularity? The concept of close range communication payment would become basically the highest in demand use of a mobile, offering functioning as an ATM or a credit card. Although the possibility of mainstreaming this App will appear in a while, their security implications still need to be worked out. Object recognition is another latest Apps trend that will be implemented. This App will allow the user to recognize and replicate the user specifications based on the recognition of a location, place or objects in the environment.

Conclusion

Apps that make use of mobile Instant Messaging are anticipated to join the main stream by 2015. Mobile email is yet another one of these attractive trends that will be universally applicable to all mobile phone in the next year or so. So, the mobile App trend can be said as a fast rising wave that will engulf all who take to its seamless application into general society.